Iconic News | Transforming Montgomery County: New Caney's Momentum
*|MC_PREVIEW_TEXT|*
TRANSFORMING MONTGOMERY COUNTY: NEW CANEY'S MOMENTUM
The real estate market is no stranger to volatility, but time and again, Houston and its surrounding cities prove their resilience. New Caney, Texas stands as a shining example of that strength, having experienced exponential growth over the past two years.
This surge has prompted Montgomery County Commissioner, Matt Gray, to take bold steps, enhancing policies and procedures for developers, investing in road and drainage improvements, and tightening floodplain management, all to support sustainable, long-term growth.
Population expansion has been undeniable, with 142 plats recorded in just two years across communities such as Roman Forest, Artavia, and Tavola. And at the heart of it all is Valley Ranch Town Center, northeast Houston’s premier destination for shopping, dining, entertainment, and multifamily living.
The momentum continues: the East Montgomery County Convention Center & Hotel, an expanded sports complex, and Hope Media Group are all on the horizon. South of the Grand Parkway, Valley Ranch is gearing up for even more with the Valley Ranch Commercial District and the Valley Ranch Crossing Wellness District, cementing its place as a hub for commerce, lifestyle, and community. With unmatched momentum and visionary planning, New Caney is quickly establishing itself as the place to live, work, and invest.
- Roxana Blanco, ICO Land Specialist
BATTLE OF THE MENTORS: BUILDING SKILLS, TEAMWORK, AND CONNECTIONS
This year marked our third Battle of the Mentors, and it was another exciting round of learning, connection, and (mostly) friendly competition. Team members were paired together for a three month mentoring program to foster one-on-one collaboration and shared growth.
Over the course of the mentoring sessions, participants exchanged ideas, watched mentoring videos, shared experiences, and strengthened professional skills. When the sessions wrapped up, the real fun began. All teams came together for a head-to-head showdown featuring games and trivia based on the mentoring topics. Laughter, quick thinking, and a bit of friendly rivalry filled the room as everyone put their knowledge to the test.
Congratulations to this year’s Battle of the Mentors winners, Jane Nodskov and Costa Bajjali!
GETTING TO KNOW DANNA SOSSEN
1. What’s your go-to comfort food when you need a pick-me-up?
"Nothing beats a plate of hearty, homemade spaghetti. It’s simple, satisfying, and always hits the spot."
2. What’s a hobby or activity you’ve always wanted to try but haven’t yet?
"Pickleball! It seems like the perfect mix of fun, competition, and staying active. I just haven’t made it onto the court yet."
3. What’s a key strategy you use when negotiating on behalf of clients?
"I make sure my clients always have real options. The power of choice creates leverage and ensures they’re making decisions from a position of strength."
4. How do you stay motivated during tough market conditions or long deals?
"By keeping my head down and pushing forward. Persistence is key in commercial real estate, you stay focused, keep moving, and eventually the deal comes together."
5. Summary of your business and who an ideal client/prospect might be?
"With 40 years of experience in commercial real estate, I’ve learned that the best clients are those who value experience and trust advice. My ideal client is someone who’s ready to lean on a seasoned advisor to navigate challenges and uncover opportunities."
Last month we dove into one of the hottest topics in real estate, how Artificial Intelligence is transforming the way deals get done. From smarter site selection to faster market insights, AI is opening new doors for brokers, investors, and developers alike.
Didn’t get a chance to read it? Don’t worry, we’ve got you covered. Click the link below to read our July newsletter.
